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Cashing In to Save the Rainforests (Jason Clay)
- 1996 ----- color ----- 29 min ----- vhs
- (Upon Reflection series) Host Marcia Alvar speaks with Jason Clay, anthropologist, Executive Director of Rights & Resources, and a senior fellow at the World Wildlife Fund. Clay invented the concept of rainforest marketing, an effort to generate income for forest residents in North, Central and South America, Africa, and Asia, by marketing their non-timber products in North America and Europe. His research has focused on human rights, peasant agriculture, resource rights and the rise of nationalism.
- Topics: (Advertising, Ecology, Economics, Geography)
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