That's Business! (William Bradford)

• 1995 ----- color ----- 28 min ----- vhs
• (Upon Reflection series) Host Marcia Alvar speaks with William Bradford, Dean of the School of Business Administration at the University of Washington. They discuss how marketing and the aura of a school affect the quality of a business school. Covered also are the changes that have taken place in curriculum needs and the student body over the past fifteen years. The discussion closes with Dean Bradford stating what he would ask from business and from politicians in his push to move the UW Business School from its position of 48th closer to the top ten ranked business schools in the US.
• Topics: (Business Administration, Economics, Education, Pacific Northwest)