Reflections on a Global Screen
- 1996 ----- color ----- 27 min ----- vhs
(Human Geography: People, Places and Change series, Part 2)
For multinational media conglomerates such as Time-Warner, the entire world is its marketplace. The rapid globalization of the media is a trend that some countries fear will homogenize culture, forcing out films and broadcasts that reflect their own values to make room for Hollywood's. But the trend may not be as irrefutable as once thought. MTV Asia, for example, must include Asian groups in its music mix in order to attract a large audience. Globalization is a two-way street, one that allows two Hong Kong stations to transmit local broadcasts to Chinese populations in Europe and the United States, just as CNN offers worldwide coverage from Atlanta.
- Topics: (Audiovisual Education, Communications, Economics, Geography, International Business, Marketing, Television)