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Subliminal Advertising: Affecting the Subconscious (Anthony Greenwald)
- 1993 ----- color ----- 28 min ----- vhs
- (Upon Reflection series) Host Marcia Alvar speaks with Anthony Greenwald, Professor of Psychology, University of Washington. Dr. Greenwald discusses the growing trend of using subliminal images in advertising, showing and examining various examples. He examines the unconscious mind, its environmental processing and the simple work it does. He questions the validity of subliminal self-help tapes and suggests that the positive effects could be placebo effects.
- Topics: (Advertising, Psychology, Sociology)
![[University of Washington]](http://www.washington.edu/home/graphics/uwsealf6.gif)
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