EMC: Abstract: Vision of Television, The*

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Vision of Television, The*

• 1958 ----- color ----- 43 min ----- 16mm
• (Historical Collection) Television has been called the most powerful mass medium. Shows the rapid growth of television in the 50's and demonstrates its growing influence on the consumer/viewer. Compares the effectiveness of television to magazines; television clearly winning. Describes how advertisers can utilize the influence of television to create customers and create a market for their products which increases their profits. (Restricted to use on University of Washington campuses only)
• Topics: (Advertising, Marketing, Television)

		Educational Media Collection risimiki@u.washington.edu Modified: January 11, 2007