EMC: Abstract: 30-Second President, The

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30-Second President, The

• 1984 ----- color ----- 58 min ----- vhs
• (Walk through the 20th Century with Bill Moyers, A series, Part 15) No single force has changed American politics more than television. The television commercial has given us the 30-second president. The role of advertising in politics in the 20th Century is examined, featuring an interview with the late Rosser Reeves, an advertising executive who worked on early political television advertising for Dwight D. Eisenhower. Bill Moyers also talks with media whiz Tony Schwartz about how electoral politics have changed with increased use of television advertising. (Deposited by Chevron U.S.A.)
• Topics: (Advertising, Political Science: American, Television)

		Educational Media Collection risimiki@u.washington.edu Modified: January 11, 2007