EMC: Abstract: Image Makers, The

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Image Makers, The

• 1984 ----- color ----- 58 min ----- vhs
• (Walk through the 20th Century with Bill Moyers, A series, Part 13) The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the idea of public relations. Bill Moyers examines the public relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays, the man who coined the term "public relations" and immortalized Thomas Edison, about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels. (Deposited by Chevron U.S.A.)
• Topics: (Advertising, History: American)

		Educational Media Collection risimiki@u.washington.edu Modified: January 11, 2007