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Motivation: The Classic Concepts
- 1985 ----- color ----- 20 min ----- 16mm
- Everyone needs to be motivated in the workplace to get the job done. Yet, individuals have different needs and values, and understanding these differences is the key to learning how to motivate workers. Introduces the five classical theories of motivation and demonstrates how each works to spur on the employees of a computer manufacturing company racing to meet a deadline. The five work motivational theories are: Douglas MacGregor's Theory X and Theory Y, Abraham Maslow's needs hierarchy, Frederick Herzberg's "hygienes" and "motivators," David McClelland's motivational profiles, and B. F. Skinner's behavior reinforcement.
- Topics: (Business Administration, Personnel Management, Psychology)
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