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Business, Behaviorism and the Bottom Line
- 1972 ----- color ----- 22 min ----- 16mm
- Dr. B. F. Skinner explains how the "tools" of scheduling, shaping and positive reinforcement can be used in business and industry. Shows his program in action at Emery Air Freight. The theoretical discussion of behavior modification principles is translated into actual use from the shipping dock to the executive suite. Emery has saved an estimated $2 million over the past three years through this performance improvement system based on accurate feedback and positive reinforcement.
- Topics: (Management, Personnel Management, Psychology: Clinical/Counseling)
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