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Sixty-Second Spot: The Making of a TV Commercial
- 1974 ----- color ----- 25 min ----- 16mm
- A behind-the-scenes look at the humorous and often difficult struggle to put together a TV commercial. Shows all facets of the production of a spot for 7-Up, from the original storyboard, through casting, to shooting in the Arizona desert. Illustrates that aesthetics and expense are equal criteria affecting nearly every decision. Concludes by showing the ad as it appeared on television.
- Topics: (Advertising, Audiovisual Education, Television)
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