EMC: Abstract: New Look at Motivation, A

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New Look at Motivation, A

• 1980 ----- color ----- 31 min ----- 16mm
• Studies have shown that even when a job itself provides neither intrinsic nor extrinsic rewards, the social environment within an organization may well provide a motive to work. David McClelland examines these needs and illustrates the categories and personality types which are usually associated with each. The three types of personalities--affiliation, power, achievement--are shown to have work motivation levels that are clearly linked to social and environmental factors found in the work place. The message is clear: self-motivation based on individual needs fulfillment is the most lasting and effective form of motivation.
• Topics: (Personnel Management, Psychology)

		Educational Media Collection risimiki@u.washington.edu Modified: January 11, 2007