Kyocera Experiment, The

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Kyocera Experiment, The

  • 1982 ----- color ----- 28 min ----- 16mm
  • (Enterprise series) "Theory Z" comes alive in the U.S.A. as the American employees of San Diego's Kyocera Company productively adapt to the owner's thoroughly Japanese managers and American salesmen. In Japan, a sales force operates more as a liaison between company and buyers than as "hard sell" artists. With their limited command of English, Kyocera's managers frequently misunderstand their salesmen's American approach. Kyocera shows something of what two cultures can offer each other.
  • Topics: (Business Administration, International Business, Personnel Management)