Hundred Year Flood's Bill Palmer and Felecia Ford are embracing the new music business model: powered by the internet, powered by protools, powered by social networking. MySpace and FaceBook are allowing the band to reach places that would not have been possible with the traditional touring paradigm. And it allows them to be the gate keepers for their music, and their records.

Bill Palmer, has a keen eye for where the recording industry is headed. He is part of the recording revolution that is allowing small and medium sized recording studios to thrive. Bill is an engineer and producer for Frogville Records, and he has a relaxed approach to recording that emphasizes creativity.

Felecia Ford, besides being a vocal powerhouse in the band, is the community manager, maintaining relationships with the band’s many fans through their MySpace presence, and other social networking platforms. I joined Bill and Felecia at Frogville Records Studio in Santa Fe to learn more about the band, and more about how they are leading the charge into a new world of music production and distribution.